Retail Growth

The Backbone Promise is a zero-risk retail partnership. When you invest in our premium retail products, we invest our own corporate budget to market your store and bring local shoppers directly through your doors.

Become a Partner
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Getting started is simple. Once your store submits a qualified purchase order for Backbone Society products, your account is automatically enrolled in the Backbone Promise program. Our customer service team will reach out directly to coordinate the setup

You receive a full marketing support system funded by our corporate budget. This includes hyper-local geo-fencing ads to target shoppers within your immediate neighborhood radius, keyword and search analysis, and Google Search optimization to ensure your storefront ranks high when locals search for places to shop nearby

No. There are absolutely no monthly fees, subscription costs, or ad management charges. A minimum order of $1,000 in Backbone inventory completely qualifies your storefront for 3 full months of localized marketing and Google optimization support at zero additional cost

To launch your local campaigns and optimize your search presence, our backend team will coordinate with you to secure basic access to your business's Google and website profiles. If your storefront doesn’t have these digital profiles set up yet, our team will build them from scratch for you

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What you receive

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    Geofencing

    We actively drive nearby foot traffic straight to your storefront. By using hyper-local geo-fencing ads, we display targeted marketing directly to active consumers moving within your store's immediate radius.

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    Search Optimization

    We optimize your storefront's online presence so you rank at the very top of Google Search and Maps when local customers look for nearby activities, places to shop, or relevant retail categories

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    Hulu TV Ads

    Take advantage of premium, high-impact visibility without the massive production costs. As a major value-add for our retail partners, we offer localized Hulu TV commercial advertisements to showcase your business

We in numbers

Our Back Bone Promise introduces an inventive take on the conventional wholesale model, ensuring that our network and expertise contribute to the expansion of your brand and marketing efforts.

  • 10%

    Average sales lift

  • 75%

    Less upfront costs

  • 90%

    New customers

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Who we are

The collaboration with Back Bone was transformative. Their best practices have been invaluable in our growth journey as a small boutique that so heavily relied on of mouth. I would have never imagined that we would be the experts we are now.

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Partnership Tiers

The Debut

Essential Support Tier

Get your storefront perfectly positioned for local search discovery. We analyze and optimize your Google presence and local business directory maps to provide clear insights into your online traction. Plus, we lay down a strong foundation to ensure neighborhood shoppers can easily locate your physical retail shop.

$600

per month

Unlock Tier
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    Google My Business Management

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    Social Media Strategy Plan

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    Yelp Business Management

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    Analytics Tracking & Report

THE ATELIER

Growth Support Tier

Ready to actively drive foot traffic to your doors? This tier includes everything in The Debut, plus localized ad campaigns built to funnel neighborhood shoppers directly into your retail location. We launch hyper-local geo-fencing ads and provide clear campaign metrics to ensure your sales velocity is strong.

$1000

per month

Unlock Tier
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    Google My Business Management

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    Social Media Strategy Plan

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    Yelp Business Management

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    Analytics Tracking & Report

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    Local Geofencing Campaigns

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    Meta Ads Creation

The Runway

Elite Support Tier

Maximum local dominance for premium retail partners. We assist in building high-impact visibility while managing tracking integrations across platforms. Beyond local search optimization, you will access premium streaming television advertising to place your storefront in front of massive local audiences

$1500

per month

Unlock Tier
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    Google My Business Management

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    Social Media Strategy Plan

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    Yelp Business Management

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    Analytics Tracking & Report

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    Local Geofencing Campaigns

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    Meta Ads Creation & Management

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    Full Content Creation

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    Nationwide Ad Campaigns

Struggling to be seen in a crowded marketplace?

We offer a unique solution to boost your store's visibility and attract new customers.

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Need
more info?

Back Bone Society offers a unique opportunity for small businesses to access a wide range of resources and support to thrive in today's competitive market. Reach out to learn more and know why businesses use our exclusive services!

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